Originated from Automotive World Japan, a leading exhibition for automotive technology in Asia, it has been held for 12 years and become a large-scale, well-known and influential event recognized by the auto industry. AWC is an exhibition for pre-market of auto electronics organised by Reed Exhibitions and China Council for the Promotion of International Trade Electronics & Information Industry Sub-council (CCPITECC) and under the strategic cooperation with SAE International.

Focusing on the pre-market of automotive electronics market, AWC integrates resources from its competitive fields such as autonomous driving, connected vehicle, testing technology, connecting technology, in vehicle electronics and automotive materials. In 2021, AWC's exhibition area will be upgraded and is expected to gather more than 200 well-known brands in automotive electronics worldwide.

Through 100,000 industry databases promotion, it is expected that 10,000 professional buyers in R & D, technology and procurement from more than 400 OEMs and first-tier suppliers (covering 90% o f the total) will visit the e xhibition.

An international high-end summit will be held, at which far-sighted KOLs from the United States, Japan, China and other countries will attend for in-depth discussion of new driving forces for business and technological development of the automotive electronics industry. An array of technological seminars focusing on topics such as autonomous driving, intelligent networking, smart cockpit, and information security will also be held during the summit. Besides, a venue for interactive experience will be set up for attendees to exchange their opinions, get acquainted with each other and acquire cutting-edge information.

We will expand opportunities for brand and product marketing through multi-channel promotion such as booth setup, conference sponsorship, media interviews, and big data-based promotion services, and make exhibitors learn about buyers' needs and receive more orders through matching making, business salons and other interactive channels.